#Instapaper free iphone app free#
When someone saves your content, they’re almost guaranteed to interact with it more than once, and those are free impressions. Just because they saw your article while glancing through their email or Facebook doesn’t mean they have time to read it right now.Īt this moment, a user saving your content for later is the best thing that could happen. They’re working, cleaning, side hustling and binging Netflix. “Hot damn!” they exclaim, “This is the best thing I’ve ever read! I’m going to remember it forever.”īut that’s not the world we live in all the time. It’s nice when a reader stumbles across your blog post, infographic, landing page, etc. In other words: optimizing your content for save for later reading. I’m talking about making sure your content works with read it later apps and other platforms used to save interesting headlines for later. Because the internet is fast-paced, and your content has to meet readers where they are.Because the internet is a connected place, and your content has to play nice with others.And now, creating high-quality, relevant, informative and actionable content isn’t enough either. They say content is king for a reason – and I’m not a big fan of cliches, so that means a lot.īut having content isn’t enough. It’s what ranks you in search results, brings leads to your site, establishes your credibility, builds your brand awareness, and on and on and on. If you’re reading this blog, you probably already know that you need excellent website content.